Last Updated: 2.25.25

Current AI creative tools are made by non-creatives for other non-creatives to feel creative.

We’re a team of creatives who founded FLORA to solve our own problem: the lack of creative control in AI.

We believe AI creative tools should be more than toys for generating AI slop. We are obsessed with building a power tool that will profoundly shape the future of creative work.

Traditional creative tools give you control, but are unintuitive & time-consuming. They take years to master, and we waste even more time doing rote, repetitive workflows.

AI tools make it easy to create, but lack creative control. This is great for making AI slop, but not for doing great creative work.

We are building FLORA so that creative professionals can have the best of both worlds: creative ease & creative control.

We seek to maximize creative agency by crafting a creative tool that’s both intuitive & powerful. We want to help creatives achieve flow state.

Founded out of an art & technology graduate program called NYU ITP, FLORA is an applied HCI company with a mission to make it possible to speak your ideas into existence, with a high degree of creative control.

We are called FLORA because creation should feel natural.

Plant your ideas. Watch them grow.

We’re excited to see what you create.

- Weber

Founder & CEO